I know you’re gonna dig this:
Im just wondering.
What type of videos do the community members prefer ? A music only (No narration) performance video of the kit being put through its paces ?
A talk through, descriptive video with features being explained by a person on, or off screen ?
Combination of both or music with on-screen display comments.
Talking over while showing certain features that need to be heard is a mistake (and yet highly popular).
Listen how good the filter sounds… bla bla bla
And no one is able to hear the filter because the narrator keeps talking.
Also, having a product demonstrator with proper english skills is a good thing to start with.