I prefer “Shred the rider” or “Lose the rider” or another variation on that. I believe the reliance on one ecosystem vs another is a fundamental marketing mistake. DJs should be able to use whatever gear is installed in the booth and shouldn’t be booked if they can’t. The Prime system should gain market share based on superior performance, features, useability/ergonomics, and durability/reliability, not because people have a certain pre-existing attachment to Denon DJ software, meta tags, or analysis files. I believe this moving away from playback hardware gear riders is the path to adoption in booths around the world for Prime.
Talk amongst yourselves…