I do appreciate what Denon DJ is doing with the Prime Series.
Obviously pound for pound most agree that it’s more feature packed than any other product out there.
The price point as well is very great.
I was having a chat with a dealer yesterday and I feel they are having a hard time moving Denon Prime units. She says folks still come to buy the NXS2 that cost nearly twice as it despite her best attempt at promoting the features of the Primes.
There is really no objective way of quantifying customers reason and purchase decisions
Which got me thinking
Denons marketing budget should be used to just give free prime set ups to nightclubs & venues
They should consider going on the road as well, hosting parties at major city preferably on a day when a good number of working DJs are free…say a Thursday night. I have never been to a trade event and have no plans to attend any.
Look at making budget & mid range Prime systems e.g. a 2 channel mixer, 2 simple media player,
I dont think pricing is an issue as even at launch they were cheaper
Engine Prime needs to be prioritised for further improvements as the hardware is already more than capable